Every business owner wants people talking about their brand behind their back. (“Why you so obsessed with me? My marketing team wants to know.”)
But tracking down those brand mentions on social media could take hours—and you’d still miss out on key conversations.
If only there was a way to automate the process and find every opportunity to promote your business to high-intent users.
Meet Octolens.
Octolens is an AI social monitoring tool that helps you identify B2B leads who are ready to buy.
24/7 social monitoring
Octolens can automatically monitor target keywords on social media to help you gauge buyer intent among B2B prospects.
- Track brand names, competitors, pain points, and key industry terms
- Monitor X (formerly Twitter), LinkedIn, Reddit, and other social platforms
- Exclude certain keywords, accounts, or platforms
Notifications for high-quality matches
Once the AI finds a keyword match, it’ll assess the post’s relevance and determine opportunities to promote your product.
- Get notified via Slack or email for high-relevance posts
- Skip notifications for low-relevance posts with generic keywords
- Choose between weekly, daily, or hourly email notifications
Leverage keyword analytics
Using the built-in keyword analytics, you’ll be able to monitor keyword trends over time across multiple platforms.
- Track brand mentions and post relevance for your business over time and across platforms
- Benchmark your share of voice against competitors
- Identify which platforms are driving the most keyword hits
