You’re not getting the most out of your ad spend if bots and fake clicks are running the show. Opticks detects and prevents invalid traffic across all channels, so every dollar works harder.

Opticks – Analyze paid and non-paid traffic so you can automate fraud prevention and save on your budget

Uncover invalid traffic across channels

• Analyze traffic from paid and non-paid channels to identify invalid activity faster
• Spot bots, fake clicks, VPN and proxy users, and low-quality sources so you can deter them
• Gain visibility into suspicious traffic across channels with automatic segmentation by UTM source, campaign, medium, and more

Get a unified view of your traffic

• Scrutinize traffic behavior to surface invalid activity and trends
• Understand where invalid traffic is coming from and how it impacts performance
• Receive actionable insights without manually stitching together reports from multiple platforms

Optimize your ad spend

• Track how much money would have been invested into invalid traffic if it wasn’t detected
• Quantify wasted spend and understand the real financial impact of fraud and low-quality traffic
• Reallocate budget to better-performing keywords, campaigns, or channels