Facebook stopped being “cool” the second your mom friended you in 2010 (the birth of user-specific privacy settings).

But that doesn’t mean it stopped being relevant for marketing, especially since literally everybody and their mother uses it.

Want all the pro Facebook advertising tips from a kickass company (yours truly) after years of experience and millions of dollars of investment?

Introducing What We Learned: Facebook Advertising.

Great news, Sumo-ling: We like you.

That’s why the first thing we’ll go over is whether or not Facebook is the right platform for your advertising campaigns.

We’re not trying to weasel you into the platform without specific goals – before anything else, you’ll discover if Facebook is really where you should be spending your budget.

Once you answer three key questions, you’ll be ready to move on to paid advertising fundamentals.

After that, we’ll hit you with all the Facebook ad knowledge your business needs.

Facebook advertising strategy isn’t just about making pretty banners.

That’s why the ebook outlines our entire process for creating Facebook ads, with easy-to-understand images to wrap your head around the complicated stuff.

Then we’ll move on to actually running Facebook ads, including examples from our own ad bank to get you started.

And that’s just scratching the surface.

This is a complete, step-by-step guide that gives you all the information you’ll need to make informed, productive Facebook marketing decisions.

Even if things don’t quite work out as planned, we won’t hang you out to dry.

You’ll also find out the best tips for troubleshooting your business and marketing strategies for rough patches. (Trust us – we learned the hard way.)

Plus, you’ll learn when it’s time to move on, but more importantly, when it’s time to scale.

We’ll walk you through testing strategies, tracking progress, and making benchmarks for a comprehensive strategy to keep you on the right track.

Get Lifetime access to Facebook Advertising.